This is an example of possible collateral. With the brand being mostly health care focused, it only made sense that you would need stationary to send out to patients.

This is the final logo that we decided on. It was important that the final logo imply movement and progress. The icon implies taking a step towards a new future as well as the flow of things in nature. First Step is centered around holistic healing and progress.

These are some of the first concepts for the First Step logo. They were trying to imply a connection with nature as well as progression towards the future. I tried to highlight the natural, holistic aspects of the brand with the first logo. The second and third logo mainly focused on taking steps forward and interconnectedness. 

In order to reach the final logo, we decided to combine two of the more liked logos by the client. She liked how one showed taking that first step and the other showed a connection and flow. It was important that the final showed both of these traits, not just one. 

This was a possible business card or letter head mockup.